Tuesday, February 16, 2010

Rodarte & Aveda @ NYFW

“The Rodarte hair look for this season is sleek and shiny—at once free-flowing yet controlled. I was inspired by the idea of a modern, young girl who is strong and capable yet sweet and innocent. The look is young and dreamlike, with handmade metal flowers that make a statement.”
–Odile Gilbert for Aveda

After the Girls from Rodarte chatted up long time supporter Natalie Portman they spoke with Aveda about the inspirations behind their latest look:

Q: What was your inspiration for this look? How did you collaborate with the designer to create the look?
“Kate, Laura, and I wanted to create a hair look with a dreamy, almost childlike feeling. From the front, the hair looks like it is left down, but in back, it is controlled, adorned with metal flowers that look like barrettes. There’s also a Mexican influence on the look, since the Rodarte collection this season is inspired by bordertowns. We wanted to reflect this inspiration with the vintage flower ornaments and shiny, side-parted hair.” –Odile Gilbert for Aveda

Q: What is the inspiration for your collection? What is the look you are capturing?
“Our collection this season explores the idea of sleepwalking. The idea of a dream state, or an in-between state, inspired us.” —Kate Mulleavy of Rodarte

Q: You have made a real effort to “green” your show this season. How do you feel about this accomplishment?
“Laura and I are committed to protecting the environment. Our greatest inspiration comes from the natural landscape that we grew up in, so we are proud to be partnering with a company like Aveda that promotes environmental awareness and responsibility.” —Kate Mulleavy of Rodarte

Photos by Aveda


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