Wednesday, September 16, 2009

Jason Wu Goes Fiercely Green



Jason Wu partnered with Aveda and Odile Gilbert this season to created a truly original organic look. The video below reveals the truly brilliant marriage of chic sophistication and elegant edgy-ness bound up within those crisp black ribbons. Interview questions with Jason are also below.




Q: What is the inspiration for your collection? What is the look you are capturing?

“Contemporary artist, Tara Donovan’s, installations were my creative starting point; she makes amazing displays out of plastic cups, clear tape, and all sorts of everyday materials. Her art makes me rethink the way I look at texture and materiality.”


Q: You have made a real effort to “green” your show this season. How do you feel about this accomplishment?

“The entire eco movement is something I’ve always had an interest in, so now it is time to take an active role in ‘greening’ the fashion industry. I think the recycled paper invitations we sent out this season was a great beginning, and partnering with an environmentally conscious company like Aveda makes a powerful statement as well.”


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