Tuesday, June 16, 2009

Essence Launches the First Digital Beauty Makeover Tool for Women of Color

Essence + CoverGirl have teamed up to launch Makeover Magic, a digital makeover tool catering to the beauty needs of African-American women online. This fun tool takes the guess work out of the over-the-counter makeup experience. With the entire CoverGirl Queen collection at your disposal, as well as great products from P&G Prestige, you can easily avoid those beauty budget bummers. Users can also ‘try on’ a wide variety of trendy/celebrity hairstyles to achieve fresh, new looks.

"Makeover Magic is an innovative tool that offers the ESSENCE.com visitor a rich user experience and virtually connects her to the ESSENCE beauty and fashion editors. The makeover tool is modern, creative and empowering just like the ESSENCE.com brand. Building confidence and self awareness through technology is just another way ESSENCE.com is bringing its audience into the future," says Essence.com Managing Editor, Emil Wilbekin in the recent WSJ piece detailing the collaboration.

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